Nepal Wins ICC Digital Fan Award for Two Consecutive Years

Kathmandu: The Cricket Association of Nepal (CAN) has won the ICC Digital Fan Engagement of the Year Award for the Asia regional category of the ICC’s 2024 Development Awards.

The announcement of the winner in this category came a month prior, on July 5, securing CAN its first two consecutive awards, the other one being in 2023.

The Cricket Association of Nepal (CAN), established in 1946, became an Associate Member of the International Cricket Council (ICC) in 1996. Additionally, Nepal has also appeared in the ICC Men’s T20 World Cup twice in 2014 and 2024.

Mr. Jay Shah, ICC Chair, celebrated the winners of the accolades while also emphasising the importance of these awards. “It is a pleasure to announce the global winners of the ICC Development Awards. This is a celebration of global exceptionalism, with all winners worthy of the accolades they have received in their mission to grow the game in emerging nations,” added Shah.

According to the International Cricket Council (ICC), CAN’s strategic expansion across Facebook, Instagram, YouTube, X, and their newly launched CAN Domestic Facebook accounts resulted in a total reach of approximately 117 million and an overall follower increase from a little more than 1.17 million to over 1.59 million, gaining more than 420,000 new followers.

Moreover, on Facebook (CAN Official), video minutes viewed doubled to more than 13.4 million, while the new CAN Domestic account achieved over 4.4 million minutes, showcasing domestic cricket’s appeal. YouTube watch time surged by 277% to more than 2.13 million hours, and Instagram views leaped above 40 million, captivating fans with highlights, player stories, and live updates.

Alongside Nepal, other countries included Bhutan, Indonesia, Namibia, Scotland, Tanzania, the USA, and Vanuatu, which were among the eight Members receiving top honours.