British Embassy’s ‘Nepal in Business’ Promotes Wellness Tourism as Key to Redefining Nepal’s Tourism Sector

Kathmandu: The British Embassy Kathmandu’s flagship private sector development programme, Nepal in Business, is championing wellness tourism as a transformative opportunity for Nepal’s tourism industry.

Recognizing wellness tourism as a rapidly growing, trillion-dollar global sector, the programme highlights Nepal’s unique potential to capitalize on its rich spiritual and natural heritage to meet the rising demand for wellbeing and rejuvenation among international travelers.

Earlier, Nepal in Business hosted a consultative workshop focused on wellness tourism, bringing together key stakeholders for high-level discussions. The event marked an important step toward establishing a shared vision and developing a practical framework to guide the growth of wellness tourism in Nepal.