Kathmandu: The Embassy of the Republic of Korea in Nepal organized a 2026 K-Vive Festival: “Glow and Taste” on Saturday in Kathmandu. The event brought together eight local K-beauty shops and top distributors, six delicious restaurants of the Korean Restaurant Association in Kathmandu and three key South Korean institutions in Nepal—KOICA, KOPIA and EPS Center—which play distinct roles in international cooperation, agricultural development, and migrant worker management.
Ambassador Taeyoung Park highlighted the festival as a meaningful occasion for Korean beauty (K-Beauty) demonstrations and said festivals have become a vibrant cultural bridge, empowering the younger generation to reconnect with global trends while celebrating their own identity. He also emphasized the growing popularity of Korean culture in Nepal, including K-Beauty K-pop, K-dramas and Korean cuisine.
The festival was organized as part of the K-Vibe Festival is an immersive cultural event hosted by South Korean government branches—such as the Ministry of Culture, Sports, and Tourism, and the Korea Tourism Organization. It is designed to celebrate and promote the Korean Wave globally. The Embassy of the Republic of Korea’s K-Vibe Festival includes K-Beauty, K-Pop, K-Food, Life-Cuts Photo Booth, Korean Trivia Quiz and a Hanbok Experience. K-Beauty lovers also attended highly specialized K-beauty and skincare tips and K-makeup classes.
The Embassy of the Republic of Korea in Nepal actively drives vibrant people-to-people exchanges and deep cultural cooperation through a variety of engaging initiatives every year. The 2026 K-Vibe Festival ‘Glow and Taste’ marked another successful chapter in the vibrant cultural partnership between Korea and Nepal, further strengthening ties through beauty, tradition, and shared appreciation of culture.
The event drew an attendance of approximately 2,300 individuals, bringing together members of the general public, key stakeholders, and media personnel.
